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Expert Driven, Growth-Oriented, PR & Marketing solutions for Supply Chain, Tech, & Lifestyle Brands
AWARD WINNING PR & MARKETING

Forklift Dealer Leading Forklift Dealer Network With a new dealer opening less than 30 days away, we drafted and executed an exposure plan that resulted in more than 15 MILLION IMPRESSIONS across all media. An exposure rate that far exceeded every previous opening in company history. IMPACTBENCHMARK Integrator Material Handling Integrator Charged to announce and honor the retirement of a key executive during a global pandemic, MPC secured a feature article in a leading publication drawing attention to this individual's contributions to his company and the industry as a whole. IMPACTBENCHMARK Steel Processor Steel Processer and Distributor In order to bring awareness to rapid business expansion, we developed and executed a plan to secure six featured media placements at the local and national level, as well as two interviews. The results were over 7 million impressions, far exceeding client expectations. IMPACTBENCHMARK

NIMBLE, FRESH, RESULTS-DRIVEN PR & MARKETING

Who We Are

Master Plan Communications, Inc. (MPC) is a full-service PR agency that started with a vision of helping businesses thrive during the great recession and has blossomed into what exists today: a strong principled group of professionals that believe in delivering measurable results that authentically connect brands to their audiences. The MPC team has been carefully selected and we work closely together to deliver PR results for industry leaders. According to the Associated Press style guidelines, corporations are to be referred to as an “it” and while we know that, we chose to break that rule and refer to MPC as a team or crew. As a crew, we bring a fresh perspective, move quickly and continually exceed expectations with high-quality results. Just ask our clients.
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Forklift Dealer IMPACTBENCHMARK Leading Forklift Dealer Directive:
Maximize impact of attendance at Modex.

Activity:
Created and executed detailed plan to maximize exposure and market positioning.

Results:
Over 6M media impressions including top national media placements and multiple media interviews for senior leader.
Forklift Dealer Network IMPACTBENCHMARK Leading Forklift Dealer Network Directive:
Raise awareness for new dealership opening.

Activity:
Drafted and executed detailed plan to maximize exposure with positive image among all of its constituencies on a 30-day deadline.

Results:
15M impressions across all media, more exposure than ever experienced before for an opening.
Steel Processor IMPACTBENCHMARK Steel Processer and Distributor Directive:
Drive awareness for business expansion effort.

Activity:
Researched best way to deliver awareness. Wrote plan for maximum impact.

Results:
Secured six feature media placements (local and national) and two media interviews, which combined delivered 7M impressions. This far exceeded expectations.
Material handling Integrator IMPACTBENCHMARK Material Handing Integrator Directive:
Announce and key executive retirement and honor his accomplishments and contributions to the company and industry..

Activity:
Built a plan which included standard media practices and virtual practices to adapt to the COVID-19 pandemic.

Results:
Secured feature article in leading publication and the quality of the placement was a success by the executive team.
Forklift Battery Charger IMPACTBENCHMARK Forklift Battery Charger Manufacturer Directive:
Support product launch with media blitz.

Activity:
Built a plan which included a key event and secure the right media placements and media briefings.

Results:
Exceeded goal numbers relative to one-on-one media briefings and earned media placements in top-tier publications and outlets.

OUR APPROACH

MPC is award-winning, and we provide full-service PR programs to companies, brands and non-profits by achieving measurable results for our clients. The agency is led by example and has a strong reputation for having a “whatever it takes” attitude to exceed the goals of the client.

The core of any PR program includes tactics that vary little from agency to agency, but Master Plan Communications leverages its significant experience with supply chain, tech, and lifestyle brands, as well as a few secret weapons to cultivate incredible results including: social media campaigns, multimedia press releases, press tours, product placement, trade show campaigns, press tours, media events, proactive media pitching, professional photography, video production, website development and more.

With more than 75 years combined experience delivering PR results for companies from startup to Fortune 500, the Master Plan Communications team has secured real-world results for clients that evolve with today’s social and new media trends.


PR CAMPAIGNS

Including social media campaigns, multimedia press releases, press tours, product placement, trade show campaigns, press tours, media events, proactive media pitching, professional photography, video production, and more.

SOCIAL MEDIA

More than just posting – our social media services include strategy planning, connection building, content creation & scheduling, campaign execution and follow-up.

PHOTOGRAPHY

Modern culture is very visual, and the MPC team provides professional portrait, event, product and action photography to get our clients’ message heard.


VIDEOGRAPHY

Image is everything, and MPC creates impactful videos that visually speak to targeted audiences. Why tell your audience about your product or service when you can show them with a moving video?

OUR WORK

GRAPHIC DESIGN

Culture is full of visuals fighting for attention. Let MPC create and execute targeted marketing materials designed to attract the attention of your audience.

WEB DESIGN

Most clients make significant judgements about a company’s credibility based on visiting their website. MPC is equipped to help you create attractive, mobile responsive websites designed to attract and impress your audience.

OUR WORK

OUR APPROACH WORKS. READ OUR CASE STUDIES BELOW.

MPC’s CASE STUDIES


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A HISTORY OF GREAT CLIENTS


 

CONTACT MPC

        

MPC OFFICE LOCATIONS

Mountain View   Global Headquarters, Southern California
      18575 Jamboree Road, Suite 600
      Irvine, California 92612

Mountain View   New York City Location
      154 Grand St.
      New York City, NY 10013

Mountain View   Fort Worth, TX Location
      5049 Edwards Ranch Rd, 4th Floor
      Fort Worth, TX 76109