#YES Announces Ryan Bachman as North American Sales Director

In News by Rachel Leadholm

February 18, 2025 (Lake Forest, Calif.) – Today, #YES is announcing that Ryan Bachman is officially the North American Sales Director.  In this role, Bachman will oversee all distribution in the Americas including the rep force, retail shops and key accounts. 

A snowboarder to his core, Bachman’s truly at home ripping in the park. He’s spent his entire life in this industry starting in a retail shop, growing into his long-time role at ThrityTwo and now a new leadership position at #YES!  Bachman has worked with the ThirtyTwo brand for more than 20 years, and he will also continue his role as ThrityTwo Sales Director. 

“I am very thrilled to welcome Ryan to YES. With his background at 32 , his immense experience and relationships as well as the true passion that seems to be pouring out of him, I know there is a great future for #YES!” – DCP 

“So hyped to have Ryan Bachman with us at #YES Snowboards! He knows what’s up and gets the brand – it’s always fun to ride and hang with him!” – Halldor Helgason 

#YES exists because the founders want to have the most fun humanly possible while riding sideways on creative snowboards and bindings. They are on a mission to inspire snowboarders worldwide to send it each and every day.  If you know Bachman, you know his mission is to send it every day too!  Ask any rep or rider that’s been boarding or on the road with him, and they’ll confirm it. 

For the latest on #YES!, connect with the brand here:

Media Contacts:

Ashton Maxfield

949.289.6493

[email protected]

or

Rachel Leadholm

847.602.1578

[email protected]

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