CLIENT NEWS – East Meets West: Supra collabs with Luxury label Makavelic for Tokyo Exclusive Release

Masterplan CommunicationsClient News

pastedGraphic.png

D

LA-based brand Supra unveils its collaboration with Tokyo-based luxury label MAKAVELIC. Both known for their stylish street culture and sports inspired designs this “East meets West” capsule collection is comprised of five highly functional pieces: a backpack – based on the popular daypack silhouette, 2 Way Sakosshu Pack, both a long and short key strap, and a cross-tie pouch.From the Supra branded jacquard straps to the Makavelic pull-tabs, all offerings are fully co-branded and crafted with technical fabrics such as CORDURA® 1680 making them tear – wear resistant.

The Supra x Makavelic capsule collection will be available February 8th exclusively at Supra’s Tokyo retail stores [SUPRA HARAJUKU and SUPRA DIVERCITY] with limited offerings online at SupraFootwear.com ranging from ¥4,800 to ¥18,800.

Product Descriptions:

BACKPACK 

SPEC: W 300 x H 440 x D 140 (mm)

Based on the popular MAKAVELIC daypack silhouette this custom packed backpack comes branded with a SUPRA x MAKAVELIC engraved metal plate, Supra branded jacquard straps, Makavelic pull-tabs and a custom SUPRA x MAKAVELIC liner. Besides the main compartment, there are many pockets for laptops and accessories, for full functionality.

2 WAY SAKOSSHU 

SPEC: W290 x H 500 (mm)

A bag in a bag, the 2 Way Sakosshu Pack can store everything around everyday things such as an iPAD, magazines and wallets functionly.

Used in casual or business, the 2 Way Sakosshu Pack is made of CORDURA® 1680 ballistic nylon and Italian made Nume leather. (Replacement strap included)

CROSS-TIE POUCH BAG 

SPEC: W145 × H200 × D35 (mm)

Active as a styling accent, the cross-tie pouch bag is small enough to accommodate smartphones and wallets, etc.

The SUPRA logo is put in the strap with jacquard, finished with using a custom SUPRA x MAKAVELIC liner etc. 

Company Bios:

SUPRA

Supra Footwear was born in Los Angeles in 2006. Founded by world class skateboarders, the company ethos was to take what they loved about footwear and merge it with what they loved about skateboarding. As the years have passed Supra has evolved to become a global leader in high functional and innovative footwear and successfully merged the worlds of skate and streetwear together.

MAKAVELIC

Born in 2013, Tokyo-based MAKAVELIC specializes in highly functional bags that don’t compromise on style. From backpacks to belt bags, the brand presents sleek streetwear-focused pieces crafted from technical fabrics in an urban-inspired color palette. Built for superior practicality and durability, expect high-performance designs that skillfully fuse utilitarian appeal with a city-ready aesthetic.

For more information follow @suprafootwear | @supratokyo | @makavelic_official

pastedGraphic_1.png

MEDIA CONTACT

[download assets here]                        

Master Plan Communications, Inc.        

Debs Choi                                                                     Michael Custodio

714.310.9651                                                                949.351.4443

deborah@masterplanpr.com                                             michael@masterplanpr.com

pastedGraphic_1.png

SUPRA

SUPRA is a footwear innovator and global lifestyle brand founded in Southern California in 2006. Inspired by passion and born from skate, SUPRA fuses skateboarding, fashion, music, art, and street to bring classic silhouettes in an innovative way. Today SUPRA operates flagship stores in Mexico City and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques. SUPRA is owned by KSGB, also known as K-Swiss Inc., a division of E.Land Group, a privately held Korean company.

###