First Skater-owned Footwear and Apparel Brand Celebrates Anniversary with a Look at its Past, Present and Future
January 4, 2021 (Lake Forest, CA) – As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for an unforgettable 35-year ride! In 2021, etnies salutes its past, enjoys the present and looks to continue pushing the limits in the future.
etnies CEO, owner and a skateboarder, Pierre-Andre shares the brand’s story in a video released today. Watch it here: https://youtu.be/5xoyRAulhiE.
Making history in 1987 with the creation of the first pro model skateboarding shoe, the etnies Natas, was only the beginning. The skateboarders behind etnies were joined by legends to create the Rap, Sal 23, and pro shoes for Arto, Sheckler, Elissa, Dill, Nathan Williams and more.
Through the years, etnies has continued to support the skateboard, snowboard, BMX and MTB communities. Over the span of three decades, the legends on etnies’ roster of riders gravitated toward authenticity and the brand’s support of the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.
etnies looks to the future and remains driven to taking steps toward sustainable living in our world. Being owned by a skateboarder has allowed the brand to prioritize making shoes that last longer, with innovative materials like Michelin rubber, and minimize the footprint left behind.
2021 etnies Teams
etnies Skate Team:
etnies BMX Team:
etnies MTB Team:
etnies Snow Team:
Video and photo assets available for download here: https://we.tl/t-2HGimeLTXd
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX and MTB riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.