etnies has officially brought back one of its most requested classics, the MC RAP, with a Trevor McClung colorway and skate part. Available today, the MC RAP LO X Trevor McClung shoe comes in white/green. The MC RAP is one of etnies’ most timeless silhouettes. This shoe changed the footwear game in the early ‘90s as an early creation from the mind of etnies owner Pierre-André Senizergues. The MC RAP eliminated the bulky rubber ollie pads from shoes that preceded it and was a lot sleeker while maintaining its functionality. Once released, the shoes became an instant hit with many top pros skating at that time. In addition to being popular with skaters, the RAP permeated the music, art and celebrity scenes, which, in turn, projected skate culture into broader culture. This opportunity gave etnies the chance to invest back into skateboarding, team riders and the community. Thirty years after its initial release, etnies is proud to announce the return of the MC RAP in the Trevor McClung white/green colorway.
etnies brings back MC RAP in Trevor McClung white/green colorway.
Photo credit: @KyleSeidler in Portugal
“When etnies approached me about a new colorway, I wanted to go above and beyond for it,” McClung said. “I’ve been skating with Alex Kissinger around the streets of LA a lot, so filming a video part with him was a no brainer for my colorway. But with both of our busy schedules, we only started filming in January for it. To make the most out of the little time we had, I created a list of spots I’ve been eyeing, and each weekend Alex and I would try to check off that list.”
MC RAP LO eliminates the bulkiness while keeping its durability and functionality.
Photo credit: @KyleSeidler
Trevor McClung filmed his skate video part with Alex Kissinger. You can watch it now here: https://www.youtube.com/watch?v=giJZy4l0p3g.
“The white and green for this colorway were inspired by being outdoors,” McClung said. “The white represents the clouds in the sky and the green is the trees that grow tall to touch them.”
MC Rap collection is available now to shop on etnies.com.
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible. etnies remains driven to taking steps toward sustainable living in our world.
etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.