etnies x TFTF Footwear Exists to Protect the Planet, Help End Hunger, Fight Poverty and Empower Women
Just in time for Earth Day, the company that has planted millions of trees since 2011 is announcing the etnies x TFTF footwear collection. A portion of the proceeds of the etnies x TFTF collection shoe sales goes towards Trees for the Future’s Forest Garden Approach.
So far etnies has planted over 2.3 million trees. None of this would have been possible without the support of the etnies community! Join etnies in hitting the next goal of 3 million trees planted. etnies will be making additional tree planting donations to Trees For The Future for every pair of shoes sold and every “I planted a tree” sticker on etnies.com during the month of April.
The etnies x TFTF collection includes the Jameson 2 Eco x TFTF, Joslin x TFTF, Marana Michelin x TFTF and Scout x TFTF. This footwear collection features sustainable fabrics and recycled rubber. Each piece is vegan with earthy, neutral colorways inspired by the Moringa Tree. Referred to as the “tree of life” due to its nutrient dense properties, many Forest Garden farmers grow Moringa trees for the fast benefits it offers them, their families and their land.
TREES FOR THE FUTURE
etnies teamed up with Trees for the Future in 2012, and aligning BASPAT with them plants trees, feeds thousands and stops hunger. Trees for the Future is an agroforestry non-profit that trains farmers through a 4-year training program, called the Forest Garden Approach, farmers plant thousands of trees that restore their soil.
HOW IT WORKS
Each purchase from the etnies x TFTF collection contributes to the following initiatives:
- Protecting the planet: The Forest Garden Approach restores degraded land, captures carbon, improves biodiversity and prevents future unsustainable land use practices.
- Ending hunger: The average forest garden is home to dozens of food crops, producing access to diverse, nutrient-rich meals year-round.
- Ending poverty: Not only are you supporting farmers’ crops of producing fruits and veggies, but farmers also start businesses selling seeds and seedlings, honey, syrup, soap, timber and more.
- Empowering women: Farmer Groups in TFTF’s program are required to be composed of 30% women. Most exceed the benchmark with many led by or composed entirely of women farmers.
Photo assets available here: IMAGE RELAY
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible. etnies remains driven to taking steps toward sustainable living in our world.
etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.