Master Plan Communications Announces Promoting Kirsten Woodard to Account Director

Masterplan CommunicationsMPC News

Fort Worth, Texas – November 21, 2019 – Master Plan Communications, Inc. (MPC) announced today that Kirsten Woodard has been promoted to the position of account director.  In her role, Woodard provides leadership to the agency by managing existing accounts, business development, serving as a senior PR strategist and overseeing MPC’s growing Fort Worth, Texas office.  

Kirsten Woodard brings twenty years of PR experience to her position as MPC Account Director.  She has provided senior level strategy that lead to award-winning measurable results for clients in both business-to-business and consumer products PR. Woodard will continue to serve on the MPC leadership team in her new position after working with the agency in a part-time basis since 2012. 

“Kirsten started working at MPC during agency’s first year of existence, and she has played an important role in the agency’s continued success,” said Ashton Maxfield, president of Master Plan Communications, Inc.  “I started working with Kirsten Woodard at a boutique PR agency sixteen years ago.  She has a history of leadership, proven media relations expertise and providing insightful PR strategic counsel to clients.  I am confident that she will excel in her new leadership position at MPC.” 

Woodard was instrumental in opening the company’s newest office in Fort Worth this summer, located in the exclusive Clearfork development where the team supports both existing and new clients.  Texas-based clients include Hannibal Industries, IglooÆ Coolers, Modern Huntsman and TP&L, with account management for several agency clients across the Midwest.

“After taking time away from my career to focus on family for the last several years, it has been a pleasure to re-establish a leadership role with MPC and make an office in Fort Worth a reality,” said Woodard. “MPC’s culture and commitment to excellence has been its cornerstone since Ashton started the agency, and it has been exciting to watch it grow and be a part of its success.”

MPC is a full-service public relations firm offering strategic programs that connect authentically with client’s audiences from media relations and technical writing to social media strategy as well as video production, website design and full marketing and branding services. Its client relationships are the cornerstone of the business, and the company is proud of its long-term success with many clients. With offices in Irvine, California; New York City and now the Dallas/Fort Worth metroplex, MPC understands how a properly executed communication strategy can help meet business goals.

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