ThirtyTwo Commemorates 30 Years of Snowboarding with Four-Day Celebration at Mammoth Mountain

In News by Rachel Leadholm

January 2, 2025 (Mammoth Lakes, Calif.) – Since 1995, ThirtyTwo has been rider-owned and operated, with rider-driven snowboarding embedded at its core. This January, the brand is celebrating 30 years of style, progression and passion right where it all began—on the mountain. 

From January 8–11, 2025, ThirtyTwo’s 30-Year Anniversary is set to be four days of riding, sessions, après and nonstop fun. Come hang with the crew—ride the lift and hit the park with your favorite ThirtyTwo pros, session the mini pipe, and stay toasty by the bonfire during the Yodler Hike Park Session—featuring custom-built features by the Mammoth Unbound park crew.

ThirtyTwo has spent the last three decades committed to steel, park and pow—with no end in sight. Supporting local shops has always been part of ThirtyTwo’s DNA, and Mammoth is no exception. While you’re here, swing by Wave Rave to check out the latest ThirtyTwo boots, outerwear and accessories.

ThirtyTwo 30-Year Anniversary Event Schedule: 

  • Wednesday, January 8th:
    • The ThirtyTwo Team will be rallying at the main park as well as the rest of Mammoth Mountain. 
  • Thursday, January 9th, 10 a.m. to 2 p.m.:
    • Hot Laps with 32 Team in South Park. Ride the lift with your favorite ThirtyTwo Pro! 
  • Friday, January 10th:
    • 10 a.m. to 2 p.m. – 32 minipipe session – Forest Trail
    • 3 p.m. to 6 p.m. – Yodler Hike Park Session & Bonfire
  • Saturday, January 11th:
    • Noon – Saturday is stacked. Kick things off with the T32M demo at Main Lodge, then head to Canyon Lodge for a little après action with the ThirtyTwo crew. See you there! 

For the latest on ThirtyTwo, connect with the brand here:

About ThirtyTwo:

Established in 1995, ThirtyTwo® was created by snowboarders for snowboarders.  Rider-owned and privately held since day one, ThirtyTwo® has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives.  All ThirtyTwo® products have been tested and approved by the best snowboarders in the world.  For additional information, visit thirtytwo.com.

Media Contact:

Ashton Maxfield

949.289.6493

[email protected]

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