Over 150 new and returning LA supporters rode to benefit the nonprofit’s mission 

October 29, 2024 (Los Angeles, CA) – Boarding for Breast Cancer (B4BC) inspired Los Angeles to be the change for breast cancer awareness at this year’s 17^th Annual Skate the Coast presented by LivOn Labs. On Sunday, October 27^th, over 150 skate-bike-rollers joined B4BC in the 15-mile push for prevention from Santa Monica Pier to Dive N Surf in Redondo Beach, fundraising $65K for B4BC’s breast cancer education, prevention and survivorship programs. In their shining pink outfits and spirits, LA community members, including survivors and thrivers, spread B4BC’s mission of a healthy, active lifestyle + early detection as the best means of breast cancer prevention. 

Skate the Coast weekend kicked off with a registration party at Firestone Walker Taproom in Venice, with participants dropping in to sign waivers, grab goodie bags and t-shirts and enjoy the evening’s program. Passersby made a stop at the event’s booths, taking a moment for breast health education and learning more about some of the different partners B4BC collaborates with. Booth activations included LivOn Labs, Kabaya and Firestone Walker Taproom. Partygoers also jammed out to music from DJ Morales, G Brown Sound, Flora Madrigal and The Lamones as they entered exciting raffles and auctions throughout the night.  

From left-to-right: LivOn Labs activation, B4BC Booth and Flora Madrigal performing at the Skate the Coast Registration Party. Photo Credits: Shaina Joel

Over one hundred participants got ready to rock and roll early Sunday morning, beginning the 15-mile push for prevention at Santa Monica Pier with the whole group, cascading the area with shades of pink. Everyone took off and made their way to Redondo Beach, making stops along the way to hydrate and fuel with a six-mile drop-in at Dockweiler Beach. The day was magical, powered by the California sun, Pacific Ocean breeze and dedication to the cause. Many participants honored the ride to a loved one affected by breast cancer or were a survivor and thriver themselves, reminding everyone of the purpose and impact B4BC has. Participants crossed the finish line at Dive N Surf in Redondo Beach, where they were met with a cheering crowd and celebrated with delicious food and drinks and fun activities to close out the day. Booths at the finish line party included LivOn Labs, Suja Organic, Pretty Tasty Tea, Wahoo’s Fish Taco, Super73, Firestone Walker Beer, Mate Maker Co Hard Kombucha, Kabaya Tough Gummy, TACOM, Arbor Collective, Dakine, Rock & Turf Mats and Sun Bum. Skate the Coast wrapped up with a performance from Moi of Tomorrows Bad Seeds and thrilling raffles and auctions. 

From left-to-right: Participants showering Santa Monica with Skate the Coast love and skate-bike-rollers crossing the finish line at Dive N Surf in Redondo Beach. Photo Credits: Shaina Joel

“We are grateful for the past 17 years of hosting this event, with our reach and impact growing each and every time. It means the world to us that so many people, returning and new, join us in spreading the love throughout LA. Through Skate the Coast, we not only get to showcase our mission but encourage our community around us to stop and reflect and realize the importance of prevention and we have fun doing it. Here’s to 17 more years of this impactful event,” said Lisa Hudson, President and Co-Founder of B4BC. 

As Breast Cancer Awareness Month comes to an end, Skate the Coast closes out B4BC’s Summer Skate Series, however, there are additional ways to support the organization. Supporters can join in on B4BC’s Be Healthy, Get Active campaign with classes that promote B4BC’s mission through the end of the month, Shop B4BC and its stylish partner collaborations and make a kind donation to the cause. 

B4BC would also like to give a huge thank you to its Skate the Coast presenting sponsor LivOn Labs, along with partners Launch Inc, TACOM, Kabaya, Wahoos Fish Tacos, Capacity Brewing Co., Firestone Walker, Dakine, Yeti, Arbor Skateboards, Ür Water, Sun Bum, Rock & Turf Mats, Super 73, The North Face, Suja Organic, Dive N Surf, Tahoe Longboards, Pretty Tasty Tea, Mate Maker Co., Seaborn, GoPro, Show Me Your Mumu, Zumiez, Nixon, Dragon Alliance, Premiere Plate Rental, Go Ebikes,  Jackhammer Movement, Bubs Naturals, Triple 8, Protec and Pura Vida.

About B4BC
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates for early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs. Visit b4bc.org for more information.

Summer Skate Series 

B4BC’s Summer Skate Series includes their original push for prevention Skate the Lake, which has expanded to multiple locations, Skate the Coast, and more. Participants skateboard, bike or roller-skate to promote a healthy, active lifestyle as the best means to breast cancer prevention while fundraising for B4BC’s prevention, education and survivorship programs. Over the last year 20 years, thousands of people have gathered for the series and the organization has fundraised upwards of $1,000,000 for its initiatives. 

About LivOn Labs

LivOn Labs is the first dietary supplement company to target cells with liposome encapsulation technology. After twenty years in business, we’re still a family-owned, female-led company producing premium cellular nutrition products in the USA. When you go for the goo, you enjoy elite absorption of critical nutrients as well as liver, brain, and circulation benefits of our nutritious liposomes. Third-party tested, Lypo-Spheric® supplements are sugar-free, vegan, non-GMO, gluten-free and contain no artificial flavors, fillers, or colorants.

For more information visit livonlabs.com.