AI Policy
Since long before the generative AI era, MPC has been a group of humans with expertise in PR and marketing, doing good while building businesses.
As an agency, we are focused on the people that make up MPC and our clients.
MPC’s 2026 AI Practices:
- Human PR and Marketing work: If MPC is hired for PR or marketing, the work product will be created by humans at MPC, unless the client is notified in advance and approves the use of AI for creative.
- MPC is focused on using AI for reporting and efficiency in 2026 and 2027.
As AI continues to be more integrated into everyone’s daily lives, MPC will plan to integrate this transformational technology where it makes the most sense and keep our clients informed on how and when it will be used on any work for hire.
This policy will be updated on a regular basis. If you have any questions about it, please contact the agency’s President, Ashton Maxfield, or your account lead.