The Overview
Big Joe is a forklift manufacturer that offers an array of electricity-powered forklifts and warehouse vehicles for DCs and facilities of all sizes. With a focus on creating warehouse vehicles that maximize output with the safety of the employee in mind, Big Joe is always looking to provide cost-effective options for end-users that help them move more without injury.
In the fall of 2024, the company was getting ready to make major changes within the company. They had plans to expand their lineup into class 1 forklifts as well as expand into a new corporate office location in Madison, Wisconsin.
It's personal for us.
The Strategy
MPC has been partnered with Big Joe since 2021, so we went to work quickly to plan and execute a grand opening event that would include a new executive team, employees, material handling trade media, local broadcast channels and dealers, as well as state elected officials to celebrate this new chapter for Big Joe.
With timing set in September, MPC worked to complete a news release, conducted research on media and local dignitaries and finalized the action plan. Our reach began and over the course of a month, we were ready to travel to Madison to help support our client for a great event!
The Result
After proactive pitching and coordination with local and state officials and the Big Joe team, MPC was able to secured five onsite media - including two broadcast stations, as well as the local chamber of commerce, and state representatives.
Attendees were able to tour the offices, hear from the new CEO and get a hands-on opportunity to see Big Joe’s operations – including the option to drive a forklift in the warehouse!
As a result of our efforts, MPC secured about 40 pieces of media coverage, including five broadcast stories that introduced the company to the local community.
MPC was able to execute the plan and provide Big Joe with results that exceeded expectations.