Boarding for Breast Cancer’s ‘Love Your Peaks’ Winter Series Starts This Weekend

Master Plan CommunicationsClient News

Snowboarders and Skiers at 13+ Resorts will Ride, Ski and Raise Funds and Awareness for Breast Cancer Prevention 

Boarding for Breast Cancer (B4BC) is excited to announce that Love Your Peaks, Presented by Suja Organic, starts this weekend in Pennsylvania at Camelback Resort, PA on January 14th. B4BC’s Love Your Peaks is a winter event series and fundraising campaign in support of breast cancer awareness at resorts nationwide. Participants will be heading to local resorts to get outside in support of B4BC’s mission of a healthy and active lifestyle as the best means of preventing breast cancer while raising funds for the organization’s education, prevention and survivorship programs. Love Your Peaks event days will be filled with fun activations like Pink Poker Runs, Tribute Rides, pink costume contests, auctions, raffles, Suja Organic juice tastings, food and drink specials, and more.

Love Your Peaks participants can register, fundraise, ride and post during the winter 2023 season. Participants can create a custom fundraising page on B4BC’s Love Your Peaks Classy fundraising site. Participants will register with a $25 registration donation and can continue fundraising for extra incentives provided by B4BC. Participants are encouraged to post and share on social by using the hashtag #loveyourpeaks, and tagging @b4bc, along with the resort handle. Each participant will receive a goodie bag and a raffle ticket entry for every $10 fundraised. Prizes will be awarded to top fundraising teams and individuals at each resort. Once a month, B4BC will host an epic raffle for registered participants and raffle ticket buyers to date.  

B4BC will also be encouraging virtual participation through monthly raffles and a weekly photo contest from January through May. Each week, B4BC will pick one winner at random that posts on Instagram using the hashtag #loveyourpeaks and tags @b4bc. The winner will receive a prize pack from B4BC partners.

In-person events will be happening throughout the season at 13+ participating resorts, and more will be added!

Participating resorts include:

Camelback Mountain, PA – January 14-15

Mountain High, CA – January 21

Brighton, UT – January 28

Waterville Valley, NH – February 11-12

Loon Mountain, NH – February 18-19

TAOS Ski Valley, NM – March 4

Mountain Hood Ski Bowl, OR – March 11

Grand Targhee, WY – March 18

The Summit at Snoqualmie, WA – March 18

Palisades Tahoe Alpine, CA – March 25

Big Sky Resort, MT – March 25 

Sierra at Tahoe, CA – April 8

Mammoth Mountain, CA – May 7

For more information and registration click here.

B4BC’s Love Your Peaks partners include Suja Organic, Yeti, The North Face, 686, GoPro, Sun Bum, Arbor Collective, Pura Vida, Gnu Snowboards, Tacom, Dragon Alliance, POW Gloves, Rojo, Union Bindings, ThirtyTwo, VonZipper, Coal, Burton Snowboards, Roxy, Dakine, Hume Supernatural, Jones Snowboards, Smith, Vans and Armada Skis.

B4BC Instagram & B4BC Facebook

About B4BC
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates for early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs. Visit B4BC.ORG for more information. 

For more information, please contact:

Master Plan Communications, Inc.

Melodi Colvin


[email protected]


Kirsten Woodard

[email protected]


For resort inquiries, please contact:

Olivia Cayley

[email protected]