185 participants gathered and got active for the 20th anniversary of B4BC’s special event July 23, 2024 (Tahoe City, Calif.) – Boarding for Breast Cancer (B4BC) turned Lake Tahoe pink this weekend at the 20th Annual Skate the Lake presented by LivOn Labs. … Read More
As Seen on Shop, Eat, Surf
Wow, the landscape of the top action sports brands sure has changed in the last five years. As the industry is in flux, PR can be very valuable to brands by connecting with consumers and retail buyer in an authentic … Read More
Boarding for Breast Cancer Announces the 20th Annual Skate the Lake Event Presented by LivOn Labs
The nonprofit will be hosting the push for breast cancer prevention for the 20th consecutive year June 27, 2024 (Tahoe City, Calif.) – Boarding for Breast Cancer (B4BC) is thrilled to announce the 20thAnnual Skate the Lake and Community Celebration Presented by … Read More
Walmart Honors Mad Engine Global with Customer Excellence Award for Fashion
Mad Engine Global recognized by world’s largest retailer for dedication to consistency and high-quality products June 26, 2024 (Los Angeles) — Walmart recognized Mad Engine Global with its 2023 Customer Excellence Award for Fashion. The honor was announced at the annual … Read More
Endless Summer Events Took Salt Creek Beach by Storm with 2024 Dana Point Film Festival
May 6, 2024 (Dana Point, CA) – The Endless Summer + Dana Point Film Festival saw record breaking attendance of approximately 5,000 at its second annual event May 2-5. Focused on marine life, surfing and oceanic conservation, the festival began with a … Read More
etnies Welcomes Sal Barbier as Brand’s Creative Director for new SLB line
April 29, 2024 (Lake Forest, CA) – Sal’s back! Today, etnies announced that Sal Barbier will be the creative director of a newly announced SLB, by etnies line. In the early ‘90s Sal and etnies linked when he skated the etnies … Read More
Volcom to Kick off the Endless Summer + Dana Point Film Festival
April 15, 2024 (Dana Point, CA) – Volcom, a globally recognized surf, snow and skate lifestyle brand, partners with The Endless Summer + Dana Point Film Festival to kickoff summer at the famous Salt Creek Beach Park on May 3rd. Live performances by … Read More
SURF AND OCEAN FILMS LINEUP RELEASED FOR THE ENDLESS SUMMER + DANA POINT FILM FESTIVAL
Tickets for Dana Point Film Festival May 2nd through May 5th available now for purchase April 4, 2024 (Dana Point, CA) – The highly anticipated list of films to be screened at the Dana Point Film Festival and considered for awards was announced today. … Read More
THE ENDLESS SUMMER + DANA POINT FILM FESTIVAL RETAIN MASTER PLAN COMMUNICATIONS FOR THEIR 2024 FESTIVAL
MPC Will Be Representing DPFF For the Second Year In A Row March 19, 2024 (Dana Point, CA) – The Endless Summer + Dana Point Film Festival (DPFF) has retained Master Plan Communications as their public relations and marketing agency for its second annual … Read More
After Nearly Three Decades, etnies Bids Farewell to Ryan Sheckler
March 14, 2024 (Lake Forest, CA) – It is a very rare and special thing for a pro skateboarder and a brand to share a journey spanning more than 25 years. Today, etnies revealed that after an incredible 27-year ride, Ryan … Read More