Overview

In the spring of 2025, 3G Electric wanted to diversify its client base beyond commercial and industrial industries. 3G is a known and trusted electrical contractor for commercial jobs including warehouses, large national retailers, churches and government projects and recently, a data center.

Challenge

3G presented MPC with the goal of raising awareness of 3G’s residential electric capabilities in the spring, with a target of generating more residential business for the summer season.  

Solution

MPC listened to 3G’s needs and built out a custom marketing plan that included measurable objectives, tactics and a timeline with monthly deliverables.  The campaign started in May 2025 and focused on social media content and advertising that targeted the local community in Garden City, Kansas. 

Result

As 3G Electric President Scott Geier said, “we almost immediately saw an increase in the number of service calls.”  Building 3G’s business was most important, and that goal was achieved.  

MPC’s digital marketing strategy combined an ad campaign with organic content. There were tremendous jumps in content views and engagement, and some of the metric highlights are below: 

• The reactions to 3G’s content increased 2,300%, up from 17 reactions to 409 reactions.  
• As expected the views were way up with more than 280,000 views during the campaign. 

The measurements above compare 3G’s Facebook KPIs from the January – May 2025 prior to partnering with MPC to numbers after the partnership began from May 2025 – October 2025.