SHOWPro is MHI’s Show & Marketing Professionals Conference powered by MODEX 2026. This is the event that brings the best and brightest leaders together to help exhibitors make the most out of MODEX and learn how to keep their tradeshow experience manageable for the more than 50k attendees.

Last week, MPC traveled to Atlanta to attend SHOWPro and support a few of its material handling clients exhibiting at MODEX.

Attendees learned how booth strategy can enhance a brand story and how to identify key focuses to keep messaging on point. Leslie Kraemer of Birdsong Gregory gave a presentation where she really connected with the audience and delivered important metrics on how to make that happen.

Duncan Wardle of innov8 wowed as he encouraged the crowd to rethink the way we look at creativity, and how to find inspiration by tapping into our more innovative selves. 

Things got practical and necessary as teams from GES, Freeman and others made the business of booth building a seamless and easy one.

MHI really knows how to throw a good party, so we headed to the Georgia Aquarium for an ugly sweater party worthy of praise. We got up close and personal with the whale shark, beluga wales, alligators and penguins as we had the entire place to wander. It was a great two days, packed with information, inspiration and exceptional support from the entire staff at MHI.

MPC is super pumped about 2026, and with MODEX a key event on the calendars of so many clients, we look forward to seeing everyone there in Atlanta!