In celebration of International Women’s Day,Igloo and Warner Bros. Discovery Global Consumer Products, today announced a new collection inspired by the classic Cartoon Network series, “The Powerpuff Girls.” The special-edition The Powerpuff Girls x Igloo Cooler Collection launches with a new Little Playmate cooler featuring Blossom, Bubbles and Buttercup. Igloo will expand the collection throughout 2023 with the release of additional cooler bags and drinkware featuring the three super hero sisters. Fans can purchase now at igloocoolers.com/powerpuff.
“We’re incredibly honored to have heroes like The Powerpuff Girls represented on the iconic Little Playmate cooler, especially on International Women’s Day! Empowering females at every age is enormously important, so it’s exciting that The Powerpuff Girls x Igloo Cooler Collection we’re releasing this year can play a part in sharing the super hero sisters’ message. These special coolers can serve as a constant reminder for girls and women to support each other, just like The Powerpuff Girls do,” stated Adrienne Berkes, Vice President of Marketing at Igloo.
Igloo designed The Powerpuff Girls Little Playmate cooler — a lunch-perfect 7-quart size that can fit up to nine standard 12-ounce cans — with fun, colorful artwork depicting Blossom, Bubbles and Buttercup. These three heroines of the long-loved original 1998 series inspire young women to embrace the solidarity of sisterhood by building up, empowering and supporting one another. Later this year, Igloo is expanding this special-edition collaboration to include The Powerpuff Girls softside coolers and stainless steel drinkware.
The Powerpuff Girls Little Playmate can be purchased now at igloocoolers.com/powerpuff. Stay tuned for the launch of the rest of the The Powerpuff Girls x Igloo Cooler Collection.
To keep up with all things Igloo, follow and like:
About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
Warner Bros. Discovery Global Consumer Products (WBDGCP),part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
###
Igloo Press Contacts:
Master Plan Communications, Inc.
Debs Loomis
714.310.9651
OR
Melodi Colvin
682.367.6334