November 20, 2023 (Redondo Beach, CA) – DAKINE is hyped to continue as the official pack and bag sponsor of Alterra Mountain Company for the 2023/2024 winter season. As a part of this partnership, DAKINE packs and bags will be available at many of Alterra’s iconic destinations, and the company will support events, programs, product for staff and uniforms for the bike parks.
“We are excited to once again collaborate with DAKINE, a brand that shares our passion for adventure and the mountains,” said Ryan Blanchard, Vice President, Brand Partnerships, Alterra Mountain Company. “Featuring DAKINE’s products throughout our family of mountain destinations through retail and events, allows us to offer premium products and opportunities to our guests to inspire them to return to the mountains year after year.”
“DAKINE and Alterra Mountain Company are both ignited by the love of an active lifestyle, and this couldn’t be more of a perfect partnership for year-round fun in the mountains,” said Nick Meistrell, Vice President of Global Marketing at DAKINE. “We are proud to be involved in the magic of the mountains with them and eager to share our products with the snow community in the winter and the bike communities in the summer season. This a chance to build upon those relationships and help visitors have a perfect ride at Alterra’s beautiful mountain destinations.”
This partnership includes destinations across North America, including:
Big Bear Mountain Resort
Winter Park Resort
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass – the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtnco.com.
DAKINE was founded in 1979, and the company prides itself in being product problem solvers. Aside from backpacks, the brand builds travel bags, accessories, outerwear and clothing for outdoor lovers. Their gear is made to last through multiple seasons of use with materials that reduce impact on the environment.
For more information on DAKINE, head to https://www.dakine.com.