Emil’s signature shoe, the etnies Johansson Pro MTB, was a fan favorite with event attendees requesting shoe autographs at the finish line.
October 14, 2023 (Virgin, Utah) – Emil Johansson is the winningest slopestyle MTB rider of all time, and on Friday he brought true slopestyle riding to the backcountry of Utah at Red Bull Rampage 2023 in a way that earned him the Best Style award. He hadn’t been at Red Bull Rampage since 2019, and Emil said he felt like an underdog coming into this unique freeride big-mountain event. He made incredibly difficult tricks like a 450 inward table, X-up on the rock drop and many more look easy. Watch Emil’s runs on the replay here: Red Bull Rampage 2023
The etnies Johansson Pro MTB shoe (pictured above) features formula G rubber in the Geo-Hex tread pattern outsole, which is 2x more grippy than standard rubber and provides a specific grip for all around riding.
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible. etnies remains driven to taking steps toward sustainable living in our world.
etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with the etnies Skatepark of Lake Forest, events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.