(PARIS) – Today, etnies announces the opening of a boutique pop-up shop in Paris to launch THE AURELIEN Pro model shoe and apparel collection. The exclusive AG pop-up shop will open with an Aurélien Giraud pro shoe release party on August 31 at 17:00 – 29 Rue Étienne Marcel, Paris. The etnies AURELIEN shoe release party is open to all and will include a signing, skate session and football challenge. The AG pop-up shop, located just down the street from Parisien skate store – LE 39, will be open from 11:00-19:00 on Friday, September 1st and Saturday 2nd too.
True to his roots, Aurelien will be kicking off the celebrations in his hometown of Lyon earlier in the week on Monday, August 28th. Commencing at midday at Lyon’s Wall St. Skateshop, Aurelien will be enjoying coffee, croissants and camaraderie with friends and signing posters for fans. The address – 7 Rue de la Platière, 69001 Lyon. After the signing there will be a demo at the Lyon DIY spot at 17:00, followed by celebratory drinks, music and a sizzling barbeque. Everyone is welcome. Skatepark Croix Rousse, 53 Rue Philippe De Lassalle, 69004, Lyon.
THE AURELIEN GIRAUD COLLECTION
Inspired by Aurélien Giraud’s roots, the etnies AG Collection pays homage to his home town and homeland with a patriotic palette of red, white, and blue, incorporating emblematic symbols of the lion and crown. The lion, a representation of his hometown Lyon, embodies nobility, strength, resilience, and bravery. Exemplifying AG’s distinctive style, accessories are rendered in sleek black, adorned with white, gold accents, and the vibrant hues of the French flag. The collection’s range extends to the AG Jersey, embodying AG’s fondness for football.
THE AURELIEN Pro Shoe represents the pinnacle of skateboarding innovation – meticulously designed and tested by AG and engineered to withstand his high-impact skateboarding. The shoe sports an iconic etnies stylized “E” logo and debuts in three sumptuous colorways: grey/light grey, tan/white, and a timeless black/white. Technical features include an STI Performance Level 1 insole, System Flo2 enhanced breathability, a concealed toe-cap for extended durability and tongue straps for an impeccable fit. Cap that with discreet lace loops, a 400NBS rubber outsole and a padded, breathable tongue and collar lining to ensure maximum comfort.
Complementing THE AURELIEN pro shoe, the collection encompasses an array of premium apparel and accessories, including the AG Track Jacket and Pants, AG Hoodie, AG Tee, AG Tech Tee, AG Strapback hat and the AG Crossbody Bag.
Having represented France in the 2020 Summer Olympics, AG’s journey to PARIS 2024 is closely followed by his global fanbase. From his initial victory at the V7 Teenage Tour in France at the tender age of 6, to his groundbreaking triumph at the 2015 Tampa AM, Aurélien Giraud’s prowess continues to inspire awe within the skateboarding community. He is the current WST Street Skateboarding Champion (2022), has been on the podium at Red Bull Paris Conquest, Dew Tour, World Cup events and more.
Skateboarding enthusiasts in Lyon and Paris can seize the opportunity to own AG’s signature shoe, apparel and accessories at Wall Street Skateshop or the etnies AG Pop-Up shop in Paris. For those beyond the reach of these two vibrant cities, the Aurelien Giraud Collection will be available at finer retailers worldwide.
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Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible. etnies remains driven to taking steps toward sustainable living in our world.
etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.