March 23, 2023 (Katy, Texas) – Today, Igloo and Sanrio announced an all-new collection of hardside and softside coolers featuring an array of fan-favorite Hello Kitty and Friends characters. The special-edition Hello Kitty and Friends BFF Cooler Collection launches today with a Little Playmate, Mini Convertible Backpack and Fanny Pack — available now at igloocoolers.com/sanrio and select styles on sanrio.com — and will expand throughout 2023 with the release of additional styles.
“Our latest collaboration with Sanrio celebrates friendship, making it one of our most special yet! Showcasing Hello Kitty together with all her best pals, this new collection includes wearable cooler bags, a Playmate and more — all adorably designed with custom trims and vibrant colors. Fans will be all smiles when they have their very own Hello Kitty and Friends BFF cooler to share with their own best friends,” stated Adrienne Berkes, Vice President of Marketing at Igloo.
Jill Koch, Senior Vice President of Marketing, Brand Management and Creative at Sanrio, Inc. adds, “Spending time with your best friends just got more fun with our newest supercute cooler collab. Fans can bring Hello Kitty and Friends along for outings and special gatherings to create new, lasting memories with their closest friends that they will remember forever.”
Each of the three new styles in Igloo’s expanded Sanrio Cooler Collection star Hello Kitty and all her best friends: Pochacco™, Cinnamoroll™, Pompompurin™, Chococat™, Keroppi™, Badtz-maru™, My Melody™, Tuxedosam™, Kuromi™ and Little Twin Stars™.
The cooler assortment includes a fun, colorful Little Playmate cooler — a lunch-perfect 7-quart size that can fit up to nine standard 12-ounce cans — Fanny Pack cooler and Mini Convertible Backpack cooler. Both cooler bags feature detailed, vibrant artwork that playfully captures the fan-favorite Sanrio characters and include unique design details like rainbow print nylon straps and Hello Kitty’s iconic bow as part of the trims. Later this year, Igloo is expanding this special-edition collaboration to include Hello Kitty and Friends BFF drinkware and ice block.
Igloo’s entire Sanrio collection of new and previously released products can be purchased on igloocoolers.com/sanrio with select styles on sanrio.com, while supplies last. Stay tuned for the launch of the rest of the Hello Kitty and Friends BFF Cooler Collection.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
About Sanrio®:
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Sanrio’s legendary breadth of products are available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
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Sanrio Press Contact:
Ciara Dixon