June 21, 2023 (Huntington Beach, CA) – DRVR is honored to announce its official brand launch, introducing one of the most innovative and technically advanced collections of headwear on the market. The debut collection includes the DRVR “Pro-Tech” series, featuring golf-specific details, tech fabrics and an assortment of stretch comfort fits. The DRVR “Street Series” is fashion-forward and a nod to the newer generation of crossover golfers that also engage in board, motor and team sports.
“After 18 months of development, product testing and market research, we are excited to bring a collection of truly innovative hats to market,” says founder Jade Howe. “The idea of DRVR came to me in a vision on my way home from my local track one day. It was so vivid, so clear, that I immediately sat down with pen to paper and formulated the entire concept. The combination of existing technical elements that we are using is what makes aDRVR hat truly unique. Industry leaders, retailers and most importantly golfers have given DRVR the nod of approval. The athletes involved in the product development phase have praised our attention to detail, and obsession with fit, function and style.”
“Pro-Tech Collection” – Tech Meets Comfort
DRVR uses advanced technical stretch fabrics in combination with user-friendly details to introduce the Pro-Tech Collection, available in 5 different comfort styles. The fits are available in both snapback and “DRVRFLEX” with a slightly curved visor. DRVR’sback panel signature tee pocket is designed to free up pocket clutter with easy access to your tee. The built-in magnetic ball marker, UV fiber coating and antimicrobial stretch fabrics keep you protected from the elements while you focus on enjoying your round and lowering your score. The Pro-Tech Collection retails for $58.
“Street Series Collection” – Golf Meets Fashion
Taking inspiration from pro athletes, sneakerheads and the DRVR founder’s background in sports fashion, the Street Series Collection delivers function and style that will take you from the course to the streets looking fresh. Using a traditional baseball fit with higher crowns, flat or slightly curved visors and technical fabrics, this collection melds street fashion with user-friendly golf details. The use of a stretch sweatband in combination with stretch fabrics and adjustable snapback closure creates one of the most comfortable and adjustable hats available. The Street Series Collection retails for $54.
DRVR Guarantee
DRVR views its hats as an extension of your equipment, providing vital protection from the elements. DRVR’s UV protection, comfort stretch and anti-microbial technology with moisture-wicking properties are designed to give you the confidence that the product you have purchased is worthy to be on heavy rotation in your accessory choices. DRVR is so confident in its products that customers will receive the “DRVR Guarantee.” If your hat gets crushed or loses its shape, ship it back to us and we will clean and re-shape it for free. If we can’t restore your hat, we will replace it no questions asked, and recycle your old hat responsibly. This not only extends the life of your hat but also helps DRVR reduce fast-fashion waste by keeping your hat out of landfills or the ocean.
DRVR’s debut collection is available exclusively at drvrgolf.com
PRESS CONTACTS:
Brenda Koopsen
or
Ashton Maxfield