It’s Time to Grind with etnies and Independent Trucks

Master Plan CommunicationsClient News

etnies and Independent Trucks have teamed up to create a workwear-inspired collection of footwear and apparel to highlight the DIY ethos of both companies that is available globally today. This collection is stacked with something for everyone and is available now on etnies.com

ETNIES & INDEPENDENT “TIME TO GRIND” video: etnies.com/indy

A skate video is the only proper way to launch this collab, featuring heavy sessions from Joslin and Nassim with guest appearances by Trevor McClung, Julian Lewis and Aidan Campbell.  From the technical mind of Nassim to a series of heavy enders by Joslin, this video is six minutes of next-level skateboarding!  The etnies x Indy vest, flannels, pants, and shoes passed the test as the team filmed in streets of the U.K., France, Germany and the U.S.

Nobody knows skateboarders’ needs better than a skateboarder. Both Independent and etnies started as a response to the lack of quality skateboard products available at the time.  For those that make it happen, the product in this collaboration is workwear inspired. 

Left to right: Joslin x Indy with a 3X more durable Michelin outsole, Marana x Indy with a 3X more durable Michelin Outsole, Marana Slip x Indy, Windrow x Indy and Barge LS x Indy

As seen in the “TIME TO GRIND” video, Nassim’s been running etnies x Indy apparel with his Marana x Indy shoesWorkwear styling created to hold up to the streets, the collection includes the Indy Vest, Indy Flannel, Indy Pant, Indy Embroidered Hoodie, Indy Label Hoodie, Indy L/S Tee, Indy Tee, and Indy Wash Tee.

Additional images and video files available for download here: Image Relay.  

To keep up with etnies, be sure to follow and like:
https://www.etnies.com

Instagram

Facebook

YouTube

About etnies:

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible.  etnies remains driven to taking steps toward sustainable living in our world. 

etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.  

####