Pictured above from left-to-right, top-to-bottom: Wrangler, Autumn II, Ellie, Jess (women’s), Koen (men’s), Wrangler Kids’ (kid’s)
NeverWet Treatment Offers Self-Cleaning, Water and Stain Resistant Technology
June 7, 2023 (Los Angeles, Calif.) – Southern California footwear brand, LâMO, has announced the addition of NeverWet treatment to select styles for its fall/winter 2023 collection. NeverWet® is a superhydrophobic treatment designed to create a moisture repelling barrier on a variety of substrates, and help keep fabric dry, clean and breathable. NeverWet is a leader in fabric protection, and NeverWet’s superhydrophobic crystal clear formula allows fabrics to maintain breathability while letting water literally roll right off the surface. The treatment also has self-cleaning properties that help dirt and debris rinse away easily. NeverWet treatment will be applied to the following LâMO footwear styles: Wrangler, Autumn II, Ellie, Jess (women’s), Koen (men’s) and Wrangler Kids’ (kid’s).
“LâMO is proud to partner with NeverWet to introduce a more complex water and stain resistant technology to some of our favorite new styles,” said Jerry Breig, COO of LâMO. “Our customers can walk in California Comfort™ in confidence, knowing that their footwear is protected and still breathable! We can’t wait for everyone to see what we have created for this upcoming fall/winter season.”
With NeverWet applied to select LâMO styles, dirt and debris will be rinsed away when exposed to rain. The stain resistance protects against liquids and mud, without sacrificing on breathability.
“At NeverWet, we’re excited to partner with LâMO through the use of our fluorine-free, sustainable liquid repelling technology,” NeverWet CAO Tess Cunningham said. “This is a great opportunity for our businesses to grow and thrive in today’s competitive marketplace. LâMO represents quality and innovation and is a brand that consumers can trust and respect.”
To learn more about NeverWet technology, visit https://www.neverwet.com.
Customers can shop LâMO’s new NeverWet treated footwear styles coming in the fall.
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About LâMO
Founded in 1995, LâMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LâMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins to house shoes and casual footwear, LâMO promises that every step taken will be done in California Comfort™.
For more information, please contact:
Master Plan Communications, Inc.
Brenda Koopsen
760.845.5499
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