LâMO To “Come on Down” To Latest Season of The Price Is Right 

Rachel LeadholdClient News, Lifestyle Feature

Will contestants get the price right for the Cassidy, Alma, Autumn II, Koen, Brielle and Jules? 

November 8, 2023 (Los Angeles) – LâMO Footwear has announced that it will be featured on the 52nd season of “The Price Right” with select styles from its fall 23 collection appearing on the show from now through December.  The Cassidy, Alma, Autumn II, Jules, Brielle and Koen will be showcased on the “The Price is Right”, where contestants will try to guess the retail price for a chance to win cash and prizes on the television’s longest running game show. 

“2023 marks the third year that LâMO products have starred on “The Price is Right,” and the fun continues,” said Jerry Breig, COO of LâMO.  “This program is a daytime TV tradition and we’re excited for the opportunity to have our own tradition within it as a brand.”

Airing on CBS and hosted by Drew Carey, “The Price is Right” consists of pricing games, where contestants will try and guess the retail price of merchandise without overbidding. The participant who is closest to the actual price will progress into more games where prizes get bigger, and the stakes get higher. Premiering in 1972, it is the longest-running game show.

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About LAMO Sheepskin Inc. 

Founded in 1995, LâMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LâMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins to house shoes and casual footwear, LâMO promises that every step taken will be done in California Comfort™. 


Press Contacts:

Ashton Maxfield, Master Plan Communications


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Anissa Arefeen


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