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  • News / September 6, 2024

    New Leadership Team Paves Way for Mad Engine to Continue its Dominance in Licensed Apparel Globally

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ThirtyTwo Day Came Back Better Than Ever at Brighton Resort this Weekend 

In News by Rachel LeadholmMarch 3, 2025

BRIGHTON, UTAH (Mar. 3, 2025) – ThirtyTwo Day returned to Brighton Resort this weekend for the brand’s 30 Year Anniversary, and hundreds of snowboarders and spectators alike flocked to the Wasatch …

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Blog: February’s Material Handling Minute

In News by Rachel LeadholmFebruary 27, 2025

This month’s Material Handling Minute is a look ahead to MHI’s ProMat 2025, which is looking to be bigger and better than ever. MPC will be there all week, supporting …

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Early Release Alert! #YES Debuts New Winter 2026 Sender XTRM

In News by Rachel LeadholmFebruary 25, 2025

February 25, 2025 – Sending it just got better, because the new winter 2026 #YES Sender XTRM is launching now! Featuring art by Mark Kowalchuk, the Sender and Sender XTRM will be …

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MAD ENGINE ANNOUNCES DOMINIC FARRELL AS NEW CEO, DANISH GAJIANI TRANSITIONS TO EXECUTIVE CHAIRMAN

In News by Rachel LeadholmFebruary 25, 2025

(LOS ANGELES – February 25, 2025) Mad Engine Global today announced the appointment of Dominic Farrell as its next Chief Executive Officer, effective April 1, 2025. Farrell succeeds Danish Gajiani, who …

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ThirtyTwo Day is Back at Brighton Resort this Weekend 

In News by Rachel LeadholmFebruary 24, 2025

BRIGHTON, UTAH (Feb. 24, 2025) – ThirtyTwo Day is back and better than ever! The event will be returning to Brighton Resort this weekend for two stacked days of unforgettable full-throttle …

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#YES Announces Ryan Bachman as North American Sales Director

In News by Rachel LeadholmFebruary 19, 2025

February 18, 2025 (Lake Forest, Calif.) – Today, #YES is announcing that Ryan Bachman is officially the North American Sales Director.  In this role, Bachman will oversee all distribution in the Americas …

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Boarding for Breast Cancer’s Love Your Peaks Winter Prevention Series Makes Seventh Stop at Palisades Tahoe Alpine

In News by Rachel LeadholmFebruary 15, 2025

Feb. 15, 2025 (Lake Tahoe, CA.) – Boarding for Breast Cancer’s (B4BC’s) 2025 Love Your Peaks Winter Prevention Series presented by LivOn Labs is coming back to California for the seventh …

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Boarding for Breast Cancer’s Love Your Peaks Winter Prevention Series is Coming to Loon Mountain Resort

In News by Rachel LeadholmFebruary 14, 2025

Feb. 14, 2025 (Lincoln, NH.) – Boarding for Breast Cancer’s (B4BC’s) 2025 Love Your Peaks Winter Prevention Series presented by LivOn Labs is continuing along the east coast for the sixth …

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PGW Auto Glass Announces the Opening of New Calibration Center in Houston

In News by Rachel LeadholmFebruary 12, 2025

Houston – February 12, 2025 – PGW Auto Glass, a leading provider of automotive glass products and services, is proud to announce the grand opening of its state-of-the-art calibration center in …

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ThirtyTwo Welcomes Scott Stevens to the New Bindings Team 

In News by Rachel LeadholmFebruary 4, 2025

February 4, 2025 (Lake Forest, Calif.) – It’s been a big winter for ThirtyTwo, and the season is far from over. After adding seven new riders to the T32M in January, …

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