DAKINE and GORE-TEX to donate winter gloves to children and families in need Jan 30, 2024 – DAKINE is announcing a new snow industry initiative in partnership with GORE-TEX, called GLOVES FOR GLOVES. The project began in 2023, with over 2,000 pairs of gloves donated to those in need living...

January 25, 2024 (Lake Forest, Calif.) – ThirtyTwo announces that Zeb Powell, Pat Fava and Ellie Weiler have been invited to compete in X Games ASPEN later this week.  Zeb and Ellie will be competing in the Knuckle Huck event and the always loyal to the steel Pat Fava will be...

January 23, 2024 (Redondo Beach, California) – Today, DAKINE announced that the brand’s fan-favorite Baron Glove and Mitt Series is new for winter 2024 with a larger collection of high-performance options. The styles available include: the men’s Baron Gore-Tex Index Mitt, the Baron Gore-Tex Mitt, the Baron Gore-Tex Glove and...

The renowned annual nationwide campaign kicks off this weekend in support of breast cancer awareness January 9, 2024 (Gardena, Calif) – Boarding for Breast Cancer (B4BC) is thrilled to announce the start of the non-profit’s 2024 Love Your Peaks Winter Series, kicking off at Camelback Mountain, Pennsylvania this weekend, January...

We are launching a new series called “The MPC Effect” featuring Steve Rogers of Nucor Warehouse Systems. “The MPC Effect” is the result of the agency taking action to create positive change.  Hear directly from our clients on how we help grow their businesses through strategic PR & marketing programs....

PGW Auto Glass 130,000 Square Foot Distribution Center in Scranton PGW Distribution Centers Set to Serve Scranton and Phoenix Communities December 11, 2023, - Cranberry Township, Penn. - Today, PGW Auto Glass, the leading distributor of vehicle replacement glass, specialty parts and shop accessories in North America, opened new distribution...

December 7, 2023 You don't get to Louif's level without getting after it, and that is true even when he's home. If you follow him on social media, you see his backyard snowboard park and his mountain trails he builds around his house. In This Is... Louif Paradis, he gets...

The T32M Surprised Vizz at Wave Rave with a Signature ThirtyTwo Boot Last Night  December 7, 2023 (Mammoth Lakes, Calif.) – In true ThirtyTwo style, the T32M  revealed Austin “Vizz” Visintainer as the brand’s newest pro at Wave Rave in Mammoth last night. Joined by an all-star crew featuring Zeb Powell,...

November 20, 2023 (Redondo Beach, CA) – DAKINE is hyped to continue as the official pack and bag sponsor of Alterra Mountain Company for the 2023/2024 winter season. As a part of this partnership, DAKINE packs and bags will be available at many of Alterra’s iconic destinations, and the company...

November 9, 2023 (Seattle) – Today Coal Headwear launches “ONIGIRI” with its online premiere here and invites snowboarders to screenings at some of the best snowboard shops this fall and winter. Those who watch “ONIGIRI” are able to join Jess Kimura, Darrah Reid-Mclean, and Matteo Soltane as they link up...

Will contestants get the price right for the Cassidy, Alma, Autumn II, Koen, Brielle and Jules?  November 8, 2023 (Los Angeles) – LâMO Footwear has announced that it will be featured on the 52nd season of “The Price Right” with select styles from its fall 23 collection appearing on the...

November 7, 2023 (Lake Forest, CA) – The etnies squad enjoyed Exposure 2023 at Poods Skate Park in Encinitas, CA over the weekend!  The community vibes were strong all weekend, and etnies would like to congratulate these skaters on their wins:  Rinka Kanamori in Street Best Trick, Josslyn Brownell in...

New Additions to the Board of Directors from the Tilly’s, Inc. Executive Team to Elevate the Non-profit in its Mission of Supporting Young People’s Well Being November 6, 2023 (Irvine, Calif.)– Today, youth-focused empowerment nonprofit Tilly’s Life Center (TLC) is proud to announce that it has appointed four c-level Tillys...

Tom Schaar in the Triple Eight/187 Independent Trucks Collection November 1, 2023 (Carlsbad, CA) – Triple Eight / 187 Killer Pads and Independent Trucks have teamed up to create the new Independent Trucks helmet and pads collection. This collaboration features Triple Eight’s Certified Sweatsaver Helmet and 187 Killer Pads Combo & Six Packs, just...

Driven and Inspired by Team Riders, the New Collection Includes bluesign Fabrics, Recycled and Recyclable Materials October 26, 2023 – DAKINE is excited to launch its new winter 2024 outerwear collection that includes bluesign fabrics, recycled and recyclable materials.  Snowboarders and skiers will be able to secure the Stoker, Sender...

October 24, 2023 (Seattle) – Headwear is more than an accessory at Coal, and the renowned hat company is expanding on that mission by introducing socks to the Winter 2023 collection. Elevated materials and construction will keep your feet warm through various terrain and weather conditions. Blended Merino wool yarns...

Camille’s sister Bianca Lee in the 686 “Camille” jacket The nonprofit and technical apparel brand are teaming together for this limited-edition jacket in memoriam of a dear friend Oct, 19, 2023 (Gardena, Calif.) – Boarding for Breast Cancer (B4BC) and 686 Technical Apparel are joining forces during this year’s Breast...

October 18, 2023 (Katy, Texas) – Igloo Products Corp. announced today that its 16 Oz Flip ‘n’ Sip Tumbler was recognized in the Good Housekeeping (GH) 2023 Kitchen Gear, Coffee and Tea Awards for “Versatile Tumbler” in the Coffee & Espresso Makers category. The full list of GH’s 2023 Kitchen...

October 17, 2023 (Katy, Texas) – Today,Igloo announced its collaboration with Green Day, one of the most iconic punk-rock bands to catapult the genre into the mainstream in the 1990s. Available now at igloocoolers.com/greenday, the new, special-edition Green Day KoolTunes — Igloo’s Playmate cooler with speakers — features custom artwork...

Emil’s signature shoe, the etnies Johansson Pro MTB, was a fan favorite with event attendees requesting shoe autographs at the finish line. October 14, 2023 (Virgin, Utah) – Emil Johansson is the winningest slopestyle MTB rider of all time, and on Friday he brought true slopestyle riding to the backcountry...